One number will tell you why Audi beats Mercedes … and if your social media marketing is working

July 16, 2012 4:00 AM John Koetsier
John Koetsier

It’s not fan count. Not the number of retweets per week, or how many likes you received. Nor is it the number of times someone has clicked the +1 button on your site.

All of those are important, but they’re …

In mobile design, failure is inevitable, says Path’s Dave Morin

July 10, 2012 1:13 PM John Koetsier
John Koetsier

Dave Morin, the chief executive of the private mobile social network app Path, was onstage at MobileBeat 2012 this morning with Michael Copeland, the senior editor of Wired. And Morin, true to form, was full of great one-liners.

Morin zinger …

GM & Facebook: it’s still complicated, but they kinda sorta might like each other again, maybe

July 3, 2012 7:44 AM John Koetsier
John Koetsier

GM and Facebook are on speaking terms again. And while the details are still unclear, the two corporate giants are talking about a renewed relationship, according to the Wall Street Journal.

GM famously pulled its ads from the social media …