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Do you really know your consumer? The art and science of location data.

“We all carry in our pockets a temple of science,” claims Tyler Bell, VP of Product for Factual. He’s talking about the power of mobile devices to collect location data points that let businesses and advertisers build detailed and revealing profiles of their consumers.

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Location is the 'mobile cookie'

Location, considered by many to be the “mobile cookie,” is being used in increasingly sophisticated ways to help brands better connect with consumers.

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The data diet: Factual now feeds you nutrition data (Exclusive)

Want to cut out sugar or add super-foods to your diet? Now app developers can help. Data curators Factual just added ingredient lists for over 350,000 of the most popular consumer packaged goods (CPGs) and nutrition parameters for over 150,000 of them to its Global Products API.