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tag: false choices

Gearbox Software’s Pitchford on being a magician & the importance of offering choices

Gearbox Software’s Pitchford on being a magician & the importance of offering choices

February 7, 2013 12:09 PM Dean Takahashi

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Gamers like choices, even false ones.

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VentureBeat provides news about innovation for forward-thinking executives. It covers a range of technology trends, from social media to mobile, clean technology, games and chips. We try to explain what these trends mean for business leaders, executives and other thought leaders in the industry. Stories help executives make better decisions regarding technology in both small businesses and enterprise, and help investors make better decisions about where to put their money. VentureBeat is engagingly written, not only profiling the companies behind innovation, but also the leading individual players setting those trends. Some of the companies it covers in depth include Facebook, Google, Apple, Microsoft, Twitter, Zynga, Cisco, RIM, but it also covers pathbreaking start-up companies.

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