Backplane started out as the team building Littlemonsters.com for Lady Gaga. Now it is opening up its platform to the world’s most iconic brands and announcing strategic investments from Coca-Cola and Cirque du Soleil.
What kinds of posts do well with your Facebook audience? What topics are most viral for your customers? And how can you find clones of your best fans?
Republicans better get down on their knees and pray that Americans never vote via Facebook or Twitter.
Obama voters are camping meditators who like Samsung and Visa and like Paranormal Activity as well as The Colbert Report. Romney voters are quilting gun owners who shop at Walmart, eat at McDonald’s, and watch — believe it or not — Atlas Shrugged, the movie.
Guest Post There’s a significant shift happening where more and more marketers are expanding from targeting Facebook Fans to reaching the people those fans are socially connected to. This change was validated by a recent ComScore report, which is being accelerated by a confluence of factors.
This morning, Facebook officially launched Page Browser, a new tool that seeks to help its users discover and “like” new pages on the site using data from one’s previous likes, and that of users in their immediate social network.