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Facebook fans are irrelevant: Marketers want the social hybrid

There’s a significant shift happening where more and more marketers are expanding from targeting Facebook Fans to reaching the people those fans are socially connected to. This change was validated by a recent ComScore report, which is being accelerated by a confluence of factors.

Facebook provides recommendations with new Page Browser tool

This morning, Facebook officially launched Page Browser, a new tool that seeks to help its users discover and “like” new pages on the site using data from one’s previous likes, and that of users in their immediate social network.