Facebook marketers: Offerpop’s new tools boosting engagement 84% and loyalty 195%

What kinds of posts do well with your Facebook audience? What topics are most viral for your customers? And how can you find clones of your best fans?

Obama v. Romney in the social media ring: not even close (infographic)

Republicans better get down on their knees and pray that Americans never vote via Facebook or Twitter.

How to tell if someone is a Republican or Democrat without asking them (infographic)

Obama voters are camping meditators who like Samsung and Visa and like Paranormal Activity as well as The Colbert Report. Romney voters are quilting gun owners who shop at Walmart, eat at McDonald's, and watch -- believe it or not -- Atlas Shrugged, the movie.