Hasbro licenses game characters and brands from Zynga

Hasbro and Zynga are announcing a deal where the big toy company will create toys based on Zynga’s game characters and social gaming brands. It’s a marriage of the old new game worlds that makes sense as the physical and digital worlds converge.

mark-pincus

Timeline: A chronology of the life of Zynga

Zynga is expected to go public any day now. The social game maker could raise more than $1 billion at a valuation of $8.9 billion as it seeks to spread its social games to all platforms where gamers congregate.

From castles to card games: a rundown of Zynga’s biggest titles

Zynga is the most recognizable name in social gaming. Facebook members and iPhone owners alike have seen Zynga’s games continuously rise and fall from the top of the charts over the past few years, and with CastleVille’s launch earlier this month, it is unlikely that will change any time soon. The company is likely to go public soon and raise a ton of money, so we thought we would show this primer on Zynga’s social games so everyone can see what the fuss is all about. These simple, time-consuming titles have taken the  world by storm, bringing in hundreds of millions of users internationally since Zynga’s beginning in 2007.

How Zynga’s IPO went from a $20B valuation to $8.9B in five months

When credible reports about Zynga’s upcoming IPO filing started flying this July, expectations for the social gaming giant’s value were running $15 billion to $20 billion. Now, with Zynga detailing the offering ahead of trading set to start December 15th, the actual offering price could value the company from $5.9 billion to $6.99 billion, or $7.6 billion to $8.9 billion including employee stock options.

The zCloud revisited: lessons from Zynga’s public-private cloud experience

Recently, we were proud to publicly unveil the private cloud computing infrastructure that we use to scale our social games — infrastructure that we internally (and affectionately) call zCloud. zCloud leverages both our internal infrastructure components and our public cloud partner, Amazon Web Services. This hybrid cloud, using private and public clouds in unison, allows us to scale our social games efficiently and effectively for our millions of daily players.

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Will Zynga fare better than Pandora, Groupon in its IPO?

Zynga, the game developer behind smash hits FarmVille and CityVille, is the most profitable Web 2.0 company that has filed to go public this year. If this year’s track record with IPOs is any indication, Zynga’s IPO could easily crush every other Web 2.0 company once it makes its debut.

Mark Pincus

Crikey! Zynga’s IPO by the numbers

Social games maker Zynga, the developer behind smash hits like FarmVille and CityVille, filed for an initial public offering today, according to a filing with the securities and exchange commission.

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Zynga launches CityVille Hometown mobile game

Social game maker Zynga is rumored to be headed toward filing for an initial public offering. So it’s not surprising the company is picking up the pace of its game launches. Today, the company is announcing CityVille Hometown for the iPhone.

EA debuts a Sims social game

Electronic Arts announced today that it is releasing a new social game for Facebook that is built off its popular life simulation game, The Sims. The company made the presentation at the Electronic Entertainment Expo today in Los Angeles, Calif.