Essential strategies for soft-launching your mobile game

If you’re ready to launch a mobile game, competition is stiff – there are more than 200,000 games in the App Store – but opportunity is vast – mobile game usage grew 66% last year. That means getting it right the first time is critical, because if you don’t, you risk losing your audience and could jeopardize your game’s monetization.

High Performance App Marketing

The 3 essentials to look for when choosing an incentivized network

Though rewards-based marketing has been around for many years in the CPG, credit card, and travel industries, it has recently migrated to the mobile game consumer acquisition realm, and proven scalable due to the size of the mobile audience.