Gary Busey vs Kiddo

Gary Busey thrashes hipster children in Amazon advertising deathmatch (data)

There are many reasons Amazon’s first attempt at building a smartphone, the Fire Phone, resulted in a flop. Critics and gadget reviewers mainly blamed the Fire Phone’s lack of unique features, while Amazon itself said the price was just too high. But there were other missteps as well, such as Amazon’s cringeworthy TV advertising campaign.

Amazon Fire Phone - Firefly

What Amazon's Fire Phone means for the future of mobile retail

With the launch of Amazon Fire smartphone, the question everyone is asking is “Will consumers buy Amazon Fire?” But the real question should be “How will Amazon get their phones in the hands of consumers?”