Fitbit steps up: Unveils Zip, its cheapest fitness tracker yet, plus a new flagship

September 17, 2012 4:00 AM Devindra Hardawar
Devindra Hardawar

Fitbit today announced two new fitness trackers to maintain its lead against competitors like Nike.

FitBit raises $12M for personal fitness-tracking devices

January 24, 2012 3:00 AM Dean Takahashi
Dean Takahashi

FitBit, a maker of personal fitness-tracking gadgets, has raised $12 million in a third round of venture funding. The money comes investors that include Foundry Group and True Ventures, who are betting that fitness tracking will soon become a national …