Cisco buys Pure Digital for $590M, claims market leadership in video capture

Cisco buys Pure Digital for $590M, claims market leadership in video capture

Cisco, the giant networking company, has acquired private San Francisco company Pure Digital Technologies, maker of a range of dead simple “Flip” video recorders, for $590 million in stock. The deal also includes $15 million in equity incentives for Pure Digital employees who stay after the merger.

Cisco said the move gives it a leadership position in the “video capture” market.

Flip video devices enjoy a 20 percent market share in the U.S. after launching the Flip… Continue Reading