Segment.io launches iOS and Android SDKs to enable every app analytics solution — all at once

June 3, 2013 2:26 PM John Koetsier
John Koetsier

Editor's Pick "Mobile analytics is a brand-new field, and no clear winner has emerged yet," Segment.io cofounder Peter Reinhardt says. "So we made it incredibly easy to try them all."

The mobile war is over and the app has won: 80% of mobile time spent in apps

April 3, 2013 11:10 AM John Koetsier
John Koetsier

Only 20 percent of American consumers' time on mobile devices is spent on the web. A massive majority, 80 percent, is spent in apps: games, news, productivity, utility, and social networking apps.

Record-breaking Christmas week: 50M iOS and Android devices activated, 1.76B apps downloaded

January 2, 2013 8:54 AM John Koetsier
John Koetsier

After a record-breaking 17.4 million iOS and Android devices were activated on Christmas Day, the following week saw record-breaking activity as well: over 50 million iOS and Android-powered smartphones and tablets, and a staggering 1.76 billion mobile app downloads.

6 billion datapoints from 500 million devices reveal differences between smartphones and tablets

October 29, 2012 9:00 AM John Koetsier
John Koetsier

Apparently, people like to have fun, and they buy digital devices to assist them in that noble quest. But they use those devices differently ... and therein lies the story.