Editor's Pick "Mobile analytics is a brand-new field, and no clear winner has emerged yet," Segment.io cofounder Peter Reinhardt says. "So we made it incredibly easy to try them all."
Only 20 percent of American consumers' time on mobile devices is spent on the web. A massive majority, 80 percent, is spent in apps: games, news, productivity, utility, and social networking apps.
After a record-breaking 17.4 million iOS and Android devices were activated on Christmas Day, the following week saw record-breaking activity as well: over 50 million iOS and Android-powered smartphones and tablets, and a staggering 1.76 billion mobile app downloads.
Apparently, people like to have fun, and they buy digital devices to assist them in that noble quest. But they use those devices differently ... and therein lies the story.