Mobile VP for Activision reveals motivation behind Flurry partnership

Last month, Activision struck a partnership with analytics firm Flurry to create a third-party publishing platform that would allow outside developers to elease games under the Activision Mobile brand. The developers retain control over their intellectual property and Flurry provides mobile analytics and advertising capabilities. This was a significant step, considering Activision used to be less active on mobile than competitors Electronic Arts, Zynga, and Gameloft.

A roundup of stories from the Game Developers Conference

Our GamesBeat team is exhausted after five days of covering the biggest show for game developers in San Francisco. Here’s a day-by-day roundup of the major stories that we wrote from the Game Developers Conference this week. We’ve also thrown in stories from Microsoft’s pre-GDC press event. As you can see, it was a busy week for game news.

flurry sxsw

Flurry App Spotlight Awards winners to be announced at SXSW

Flurry prides itself on helping companies make better apps, grow their audience and monetize their business. As we’ve grown as a company, we’ve continued to look for ways to help app developers succeed. For SXSW this year…

VentureBeat Mobile Summit

VentureBeat’s 2012 Mobile Summit: Great minds tackle 5 key mobile issues

We decided to host the Mobile Summit last year after realizing that there aren’t many places for mobile leaders to sit down and have a conversation. There are plenty of mobile conferences out there, including our own annual , but those events can often be crowded, and don’t allow for the same sort of intimate discussions that our Mobile Summit fosters. This year we’re discussing five new issues facing the industry…

mobile

Web consumption wanes as mobile app usage skyrockets

The notion of the post-PC era may have legs to stand on, and Facebook could be playing a key role in the shift. This according to new data that highlights increasing mobile application usage at the expense of web consumption.