Today, respected research and advisory firm Forrester dumped on Facebook, saying that it is failing marketers. The real problem, however, is actually that Forrester is failing its customers.
“Glass is continuously improving via over-the-air updates and new applications, and we have no doubt that in time, Glass will be the next iPhone,” the Forrester study says.
Who needs a second screen when you can use one screen to watch, share, and see what others are saying about life television entertainment? Today SimulTV launched a new online TV-viewing app that integrates social, eliminating the need for two screens.
“The database of affinity is Facebook’s birthright,” Forrester Analyst Nate Elliott says. “And it’s going to blow it.
You can sum up Forrester’s prognostications on 2013 trends for mobile in three little words.
Everyone knows that mobile, social, cloud, and data are big freight trains of change that are blowing up old business models and old business practices. But let’s face it: that train is in the station. What’s next?