frank gibeau

EA’s Frank Gibeau steps into the grudge match between Battlefield and Modern Warfare

Frank Gibeau, president of the EA Games label at Electronic Arts, is responsible for taking the battle to EA’s arch rival, Activision Blizzard, in a big way this fall with the coming launch of Battlefield 3. That’s a heavy burden, since Activision Blizzard has the world’s most popular modern combat shooting game franchise — which generates more than $1 billion a year in revenues — and it is preparing to launch Call of Duty Modern Warfare 3 on Nov. 8. Last week, EA announced that it was launching Battlefield 3 on Oct. 25 and that the game will have its own social network.