Love your free players to unlock the full potential of free-to-play games

It’s already clear that free-to-play games are having a profound impact on the industry landscape. Their initial success is in large part driven by the frictionless reach being free enables. By removing the need to pay up front, a game can reach an audience that’s as much as 10 to 25 times larger. Anyone who owns a smart mobile device or a PC with an Internet connection is now a prospective player.

Free-to-play games catching MMO subscribers’ attention (and wallets)

The successful launch of Star Wars: The Old Republic notwithstanding, the business model of mandatory subscriptions for massively multiplayer online (MMO) games seems to be on its way out. A new user survey by online core gamer network Curse indicates that free-to-play games and microtransaction purchases are gaining ground even among subscribers of MMO market leader World of Warcraft.

Free-to-play mobile games to be highlighted at GamesBeat 2011

Today we’re revealing the sixth set of speakers for our third annual GamesBeat 2011 conference. Our newest slate of speakers will be part of a panel on the free-to-play mobile gaming market. They include Jeferson Valadares, general manager of games at Flurry; Gabe Leydon, chief executive of Addmired; Lou Fasulo, chief operating officer of Z2Live, and Dave Casteluovo, CEO of Bolt Creative.

English-language "free-to-play" online games will rake in $2B by 2015

With the growing popularity of free-to-play games on the PC, a new study from game market analyst DFC Intelligence reports that the English language free-to-play industry is expected to grow from $250 million in 2009 to over $2 billion by 2015. The increasing willingness of consumers to buy digital content and improved payment options have been a considerable factor in the surge, says DFC. An earlier report from DFC and Live Gamer put the global number at over $7 billion.