Soupy Sales

Free-to-play games are having their Soupy Sales moment

It’s too easy for kids to spend big bucks on games without their parents even knowing they do so — until the credit card bill arrives. This is why there should be spending caps in free-to-play games.

large_4446677663

Apps want to be free, and we love ads (report)

In 2011, 80 percent of apps were free. Today, 90 percent of apps are free, with monetization provided via good old we-gather-an-audience-and-sell-its-attention strategy that has worked since the dawn of modern media.

Gaming on mobile.

How all app publishers can benefit from the mobile gaming industry’s best practices

Free-to-play has revolutionized the monetization model in gaming by charging players based on their willingness to pay, instead of displaying one set price for all. Indeed, through a dynamic pricing scheme for in-app purchase items, free-to-play has enabled game publishers to monetize the whole of the price/demand curve.

06_profile_play_72dpi

GFACE unveils its new cloud based social gaming network

Crytek, the developer behind Crysis and Far Cry, is backing a new social gaming network called GFACE. Created by a “small team with big ideas”, GFACE promises to deliver high quality free to play multiplayer games directly to your browser, while also offering Facebook-like social network features.

smurfs village

Customer loyalty is key to gaining a share of the in-app purchase riches

In-app purchases are predicted to dominate the mobile-app market in the next few years. Revenue from in-app purchases, worth $970M in 2011, is expected to rise to over $5 billion by 2015, and a study by Localytics highlights the importance of generating customer loyalty, in order for developers to gain a share in these riches.

Swat_Gear_Enf_3

Previously a dud, relaunched APB game gets 3 million users in a week

As one of a growing number of massively multiplayer online (MMO) games adopting a free-to-play strategy, APB Reloaded has hit a milestone of 3 million users, just one week after its relaunch. This is all the more remarkable given the  failed initial launch of the game in 2010, under the title APB, which saw developer Realtime Worlds going into the equivalent of bankruptcy.

Lord of the Rings Online doubles its revenue after going free-to-play

Turbine’s online role-playing game Lord of the Rings Online has doubled its revenue since it moved from a subscription model to a free-to-play model earlier last month, said the game’s executive producer, Kate Paiz. Paiz made the comment at GDC Online 2010 today.

Hulu could bite into users’ wallets with freemium “Hulu Plus”

Significant changes may be in the works over at Hulu, a website for watching television shows online owned by media giants News Corp., NBC Universal and the Walt Disney Co., according to a Los Angeles Times blog post. The company may start offering Hulu users a subscription plan of $9.95 a month, dubbed Hulu Plus, as soon as May 24. But many videos will remain free — a key to Hulu’s early success.

MailChimp’s hard lesson in freemium business model: spammers love it

The freemium business model, where you give away a service or app for free and charge a subscription fee to those who want premium features, has taken off everywhere. But Ben Chestnut, chief executive of the email marketing firm MailChimp, warns that the freemium model leads to a very unwanted side effect: a tripling of reported abuse cases.