There are hundreds of ways to fail using the F2P business model, but these are some of the top offenders.
Guest Post We’d all like to believe that we’re past the stage where marketing matters. If your product is good enough, shouldn’t the blog reviews and viral attention take care of itself?
Unfortunately, no.
Guest Post Here's what it takes to actually make money from your apps.
"So many people that have given up the concept of a photo collection," he says. "Faces, places, and things are important ways to automatically categorize photos. And they keep getting smarter every day."
Guest Post
User data has fueled the growth of apps in the mobile economy.
Instead of buying digital goods, we are increasingly exchanging them for our personal information, such as our names, email addresses, browsing preferences, location and much more. There is …
Guest Post Free-to-play has revolutionized the monetization model in gaming by charging players based on their willingness to pay, instead of displaying one set price for all. Indeed, through a dynamic pricing scheme for in-app purchase items, free-to-play has enabled game publishers to monetize the whole of the price/demand curve.
Guest Post Mobile gaming apps have been quietly reinventing mobile advertising and out-monetizing even the large, well-established publishers. Here are a few things the mobile games companies have worked out along the way.
Editor's Pick FreedomPop has built up quite a bit of hype over the past few months for its proposed freemium 4G service -- starting today, we'll finally get to see if it can live up to its many promises.
I’m confused by this headline, which first appeared on Bloomberg, made its way to Techmeme, and was re-reported by folks like GigaOm:
Spotify Said Developing Pandora-Like Online Radio Service
It’s not just the odd syntax. It’s the fact that Spotify …
The folks over at Valve have cooked up a novel pricing model for the upcoming Defense of the Ancients 2. Managing director Gabe Newell says that players will be charged based on what they bring to the community. Team players …
Spotify is your classic freemium service: users get ten hours of music a month, but have to upgrade to the paid version to go mobile or listen to more tunes without ads.
But for the second time this year, Spotify …
Crytek, the developer behind Crysis and Far Cry, is backing a new social gaming network called GFACE. Created by a “small team with big ideas”, GFACE promises to deliver high quality free to play multiplayer games directly to your browser, …
The mobile game Whale Trail has been released on the Android platform this week, following steady sales of the iOS version late last year. With a refreshingly candid approach, developer UsTwo has talked about how much the game cost to …
In-app purchases are predicted to dominate the mobile-app market in the next few years. Revenue from in-app purchases, worth $970M in 2011, is expected to rise to over $5 billion by 2015, and a study by Localytics highlights the importance …
As one of a growing number of massively multiplayer online (MMO) games adopting a free-to-play strategy, APB Reloaded has hit a milestone of 3 million users, just one week after its relaunch. This is all the more remarkable given the …
PopCap is moving to unbundle two different mobile branches of its incredibly popular gem-matching game franchise Bejeweled, splitting the quick-to-play Bejeweled Blitz into a free download separate from the more freeform core game, which will remain pay-to-play.
It shows that, …
In an attempt to further monetize its iOS gaming portfolio, Electronic Arts is releasing a freemium version of the popular real time strategy game Theme Park on iTunes.
Although the game is initially free to play, if you want to …
Perfect World, one of the largest online game operators in China and east Asia, announced today that it will invest $100 million in a venture capital fund.
The company will join the unnamed fund as a limited partner to invest …
Guest Post
(Editor’s note: Ivan Koon is CEO of YouSendIt. He submitted this story to VentureBeat.)
As startups seek to gain an edge in today’s economic climate, the freemium business model has been gaining strength. Certainly it makes sense to to charge …
Customer relationship management (CRM) software provider Assistly is shaking up its business model to become affordable for smaller and mid-sized businesses.
Assistly’s application gives businesses ways to interact with customers via various social media sites like Twitter and Facebook as …
