10 commandments

Towards a VC code of conduct

The venture business is a complex one – and the relationships between VCs and entrepreneurs are sometimes fraught with tension.

EquityMetrix scores $5M

Big data startup EquityMetrix has taken $5 million in growth investment from Peterson Partners, a Salt Lake City-based private equity firm.

Chrome River gets $17M for B2B billing

Chrome River, a startup that makes software-as-a-service tech for business-to-business (B2B) invoicing and expense management, has raised a healthy $17 million round of funding.

Quandoo closes $8M

Restaurant-tech startup Quandoo has taken $8 million in funding. The cash comes from DN Capital and Holtzbrinck Ventures.

Axtria helps businesses analyze their customers with $4.8M

Axtria wants your company to run on data. The company, which creates analytics tools to that end, received $4.8 million in funding today.Today companies turn to data to understand their customer-bases more. They look for insights on how to get more money, what their customers like, and how to design programs around the impulses that make them open their wallets.Axtria builds sales, marketing, and customer management data analytics tools. The tools help companies analyze their current customers to find out how to get more and how to keep the ones they have.The company says it focuses specifically on helping its clients make these decisions based off of data. Using Axtria, a company can identify groups of customers that have “long-term profitability” characteristics, create loyalty programs based on data, and segment their customers by “share of wallet, revenue per customer, lifetime value,” and more.

Reindeer kitty

Funding Daily: Bully protection & scientific data

With the holiday season in full swing you may notice that today’s legendary Funding Daily column is a bit light. However, we assure you that its just a lack of announcements, not money that’s being discussed as we count down to the end of the month.