Ubisoft CEO Yves Guillemot embraces disruption, new business models and new platforms (interview)

Yves Guillemot, the chief executive of French game publisher Ubisoft, belives that traditional game companies will be able to meet the challenge of the changing game business, which is being disrupted with new business models and platforms. Ubisoft’s position is to create as many games as it can at the beginning of new platforms, establish a foothold, and then monetize the market with sequels after the new platform becomes established. We caught up with Guillemot on Sunday for an interview. Here’s an edited transcript.

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GFACE unveils its new cloud based social gaming network

Crytek, the developer behind Crysis and Far Cry, is backing a new social gaming network called GFACE. Created by a “small team with big ideas”, GFACE promises to deliver high quality free to play multiplayer games directly to your browser, while also offering Facebook-like social network features.

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This year’s coolest technology at E3

With the video game industry’s largest trade show over, it’s time to wrap up some of the highlights. Here’s a look at some of the coolest new types of gaming technology VentureBeat saw at the Electronic Entertainment Expo.