Gigya launches partner ecosystem to turn social, gamification into cash

So you have a million likes on Facebook and your latest sweet nothing on Twitter was retweeted 10,000 times. How many dollars found their convoluted ways through all those pipes and tubes into your pocket?

Are you being played? How tech companies use gamification

When you visit LinkedIn, one of the most ominous features encouraging profile completion is the progress bar telling you that your profile has a long way to go before you’re complete. This very basic example of "gamification" has helped LinkedIn efficiently grow its global user base with relevant, accurate and high-value data.

Avvo fights for transparency in law and medicine with its Quora competitor (video)

Question and answer company Avvo, a competitor of Quora‘s that focuses on medical and law queries, is fighting off legal battles while developing its service. It has one goal: make these otherwise elusive professionals as accessible as possible.

“You’ll stumble …

Gigya launches gamification suite to make web sites more fun (exclusive)

Gigya has made its mark by making web sites more social. Now it’s going to gamify them too. The company is announcing today that it will offer a Game Mechanics software as a service so that companies can make their …