Card Hunter

How to maximize your online game launch

For every video game megalaunch like Grand Theft Auto V or Battlefield 4, hundreds more are worthy of attention. So how can you ensure your latest title breaks through the noise? Strong decision-making can trump a strong marketing budget.

King's Candy Crush Saga.

Did really ‘trademark’ the word candy?

This is upsetting to many people looking at this issue, especially smaller developers, who feel that no company should be able to “trademark” a common word like candy. But it’s not quite that simple.