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Best game ads respond to players' real-time gaming experience

According to Diana LaGattuta, VP of Corporate Marketing for Native X, the best-performing gaming ads are less about ad format, or whether a character from the game is pulled into the ad frame, it’s about what’s happening for the player in real time.

The DeanBeat: GamesBeat 2012 in July will focus on disruption, change, and innovation

We’ve unveiled our first speakers and other details for our fourth annual game conference, GamesBeat 2012. Our roster of speakers includes Will Wright, creator of blockbuster video games from Sim City to The Sims and Spore. Wright is now the founder of transmedia think tank called Stupid Fun Club. His next big project is based on what he calls “personal gaming,” where a game can be customized to the tastes and habits of an individual player.

GamesBeat weekly news roundup

You may not have noticed, but we’re now publishing a lot of game stories exclusively on the GamesBeat section of our site these days. These are stories that we feel are less geared to the general readership but will especially appeal to gamers and readers involved in the game industry. If you’ve missed any of those stories, our weekly roundup will point them out for you. And please visit the GamesBeat section to catch up on game news. We’re ramping up our game coverage, so you’ll find more and more news at GamesBeat.

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The DeanBeat: Building a better GamesBeat

For almost four years, we’ve been building out GamesBeat as VentureBeat’s game channel. We have held three annual GamesBeat conferences where the movers and shakers of the industry talk about the latest trends in games. Now we’re expanding to build an even better GamesBeat.

VentureBeat is hiring game writers

We’ve steadily built GamesBeat into a respected and well-read section of VentureBeat over the past few years and are now going to add to that. We’re looking for talented writers who are passionate about the business and innovations in games, and we’re also looking for game reviewers and videographers. We’re looking for both external freelancers and a staff writer.

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Here are GamesBeat’s 2011 startup standouts

VentureBeat’s GamesBeat conference features a competition for gaming companies that have some kind of innovative or disruptive technology. This year, the competition features a lot of cool hardware and social games.

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Welcome to MobileBeat 2011!

One of VentureBeat’s biggest conferences kicks off today in San Francisco, Calif. — MobileBeat 2011. We’re convening the brightest minds from across all sectors of the industry to explore who will win what we’re calling “the 4G Nirvana.”

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GamesBeat 2011: Meet the moderators

We’ve collected some of the finest journalists covering the game industry to moderate the 28 different sessions at GamesBeat 2011, which takes place July 12-13 at the Palace Hotel in San Francisco. Our full agenda is here. Please meet the cast of characters.

And we’re signing up even more great GamesBeat speakers

Today we’re revealing the eleventh group of speakers for our third annual GamesBeat 2011 conference. Our newest batch of speakers illustrates the wide variety of speakers and topics we’re getting for our event on July 12-13 at the Palace Hotel in San Francisco. We’ve got 66 speakers signed up and more are coming soon (see agenda).

GamesBeat 2011 speakers to discuss raising a big pile of money

Today we’re revealing the eighth group of speakers for our third annual GamesBeat 2011 conference. They’re the oddballs fo the group because they aren’t necessarily from the mobile game industry, which is the focus of the conference. Rather, these folks all have experience with their panel topic, Raising a Big Pile of Money.

Angry Birds exec will swoop into GamesBeat 2011 for fireside chat

It’s hard to say anything about mobile gaming these days without discussing Angry Birds, the bird-slingshotting game that has been downloaded more than 200 million times. That’s why we’ll have an executive from Rovio, the maker of Angry Birds, at this year’s GamesBeat 2011 conference on July 12-13 in San Francisco.

Free-to-play mobile games to be highlighted at GamesBeat 2011

Today we’re revealing the sixth set of speakers for our third annual GamesBeat 2011 conference. Our newest slate of speakers will be part of a panel on the free-to-play mobile gaming market. They include Jeferson Valadares, general manager of games at Flurry; Gabe Leydon, chief executive of Addmired; Lou Fasulo, chief operating officer of Z2Live, and Dave Casteluovo, CEO of Bolt Creative.

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Here are our latest speakers for GamesBeat 2011

Today we’re revealing the fifth set of speakers for our third annual GamesBeat 2011 conference. Our slate of speakers will include Rich Wong, partner with venture capital firm Accel; Chris Bergstresser, executive vice president of online game portal Miniclip; and David Marcus, founder and CEO of mobile payment company Zong.

And our latest and greatest speakers at GamesBeat 2011

Today we’re revealing the fifth set of speakers for our third annual GamesBeat 2011 conference. Our slate of speakers will include Neil Young, founder and CEO of Ngmoco; Andrej Naborgoj, CEO of Outfit 7, the maker of Talking Friends; and Jason Citron, chief executive of OpenFeint, which was recently acquired by Gree.

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More new speakers for GamesBeat 2011

Today we’re revealing the fourth set of speakers for our third annual GamesBeat 2011 conference. Our slate of speakers will include Tim Merel, managing director of Digi-Capital, Sana Choudary, co-founder of YetiZen game startup accelerator, and Jennifer Lu, director of business development at TinyCo.

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Check out the latest speakers for GamesBeat 2011

Today we’re revealing the third set of speakers for our third annual GamesBeat 2011 conference. Our slate of speakers will include Bing Gordon, partner at Kleiner Perkins Caufield & Byers and the former chief creative officer at Electronic Arts; Daniel Terry, chief executive and co-founder of mobile game maker Pocket Gems; and Tim Chang, partner at Norwest Venture Partners.