Game guru Jane McGonigal says “gamification” should make tasks hard, not easy

Gamification, or making a non-game application more engaging by making it game-like, should not make tasks easy for the people undertaking them. It should make them harder, says Jane McGonigal, game research director of the Institute for Future and author of a new book on gamification, “Reality is Broken: Why games make us better and how they can change the world”.

Badgeville’s gamification rewards snare dozens of customers

Badgeville creates reward systems that make web sites more engaging for users. Since unveiling its business in October, the company has rounded up 25 well-known customers, who have a combined 2 billion monthly page views.