Adults have FitBit, Fuelband — maybe someday again — Jawbone UP. Kids now have Zamzee.
Six gamification experts tell us what they think about how to properly motivate people through game-like activities.Here’s part two of the panel.
Predictions from gamification experts on where it will go next.
Bunchball has upgraded its Nitro gamification for Salesforce.com, making it easier to use and customize.
Badgeville is gamifying sales teams with a new app for Salesforce.com.
Guest Post When you visit LinkedIn, one of the most ominous features encouraging profile completion is the progress bar telling you that your profile has a long way to go before you’re complete. This very basic example of “gamification” has helped LinkedIn efficiently grow its global user base with relevant, accurate and high-value data.
Rachel Cook at the team at Seeds are raising money via crowdfunding to gamify micro-lending.
Can technology save the classroom? With its new iOS app, ClassDojo aims to do just that.
The leader of the Serious Games Association says the time for education and corporate training games will come
Pretty soon you might be buying that extra doily for your bathroom vanity just to level up your eBay character or jump to the next reputation level. EBay is working to gamify the auction process — and doing so with the help of University of California, Santa Cruz students.
The Behavior Platform maker and social-media data company join forces to gamify your Twitter and Facebook feeds.
Kiip released its own app today, charmingly called “Kiipsake,” which acts as a digital wallet where people can store all their Kiip rewards.
Verizon Wireless has “gamified” its community web site and received a big boost in traffic as a result.
Everyone knows Pinterest is huge and growing and driving huge amounts of traffic … and all online retailers want a piece of it. Indigo, the largest Canadian online bookseller, was no different.
Hoopla, a gamification startup for salespeople, has raised $2.8 million in its first round of funding.
Bunchball is announcing 10 new apps today that will “gamify” (make non-game apps and processes more game-like) websites and enterprises in a quick and painless fashion.
Quixey is an app discovery engine with a problem, and it’s not just the odd name.
While LinkedIn has become the gold standard of resume and career-building sites, the service is too boring and bland for today’s young professionals. So says the co-founder of Identified, a social career site aimed directly at the fresh college graduates and twenty-somethings who’d secretly rather play Call of Duty than build a professional profile. Tuesday, Identified announced a $21 million funding round.
Brands have embraced “gamification,” or using game-like behavior in non-game applications, as a way to engage their audiences. That is why gamification vendor Badgeville has more than 165 customers and is announcing today that it has raised $25 million in a new round of funding. Kris Duggan, chief executive of Badgeville, says gamification will let brands engage and retain their audiences. It also enables companies to inspire employees to collaborate or compete. Badgeville has a “behavior platform” to enable companies to measure and influence behavior by using game techniques. You can give salespeople rewards for hitting targets. Companies can embed the platform in web, mobile, social, and enterprise applications. Duggan’s team focuses on six “frameworks,” or templates that enable companies to improve behavior. Those include core gamification programs for web sites; programs for rewarding community experts; competitive pyramids; gentle guides for completing tasks such as tutorials; incentives for collaboration; and challenges to create competition with company departments. We caught up with Duggan for an interview on gamification. Here is an edited transcript.
Advertising and customer-engagement company SessionM has raised $20 million in second-round funding to help turn any mobile application into a user retention game.
Guest Post As an early investor in social gaming, I’m often speaking on panels to audiences of gamers, investors, and game company execs. At one such event — the Future of Media conference hosted by Stanford’s Graduate School of Business — the opening question was why gaming is relevant to people who are not gamers. The panelists — folks from IGN, Activision, GaiKai, and Riot Games as well as myself — gave some interesting reasons for why non-gamers should care about the game market:
At VentureBeat, we come across a lot of funding news every day. In order to bring you the most information possible, we’re rounding up the quick-and-dirty details about the funding deals of the day and serving them up here in our new “Funding daily” column.
BigDoor, a white label gamification platform maker, has raised $5 million in new funding from the Foundry Group. The platform allows non-game online publishers to “gamify” their web sites by adding game mechanics that improve user interaction and engagement.
A version of this story originally appeared on SGEntrepreneurs and is published here with permission.
It hasn’t even launched yet, but TastemakerX has already sealed a reasonable deal to lock in funding from Silicon Valley investors.
Kunal Sarkar, CEO of Lumosity
HealthTap has raised $11.5 million in a first round of funding to expand its expert online physician community, which answers questions that patients pose online or via smartphones.
When Jesse Schell talks, the game industry listens. A talk he gave at the Dice Summit in 2010 garnered hundreds of thousands of views as he talked about the logical extension of spreading game rewards beyond games. This year, the professor of entertainment technology at Carnegie Mellon University has elaborated on that vision in talks on a topic he calls The Pleasure Revolution.
It’s not as sexy as landing Playboy as a customer. But Bunchball is moving further into enterprises with its gamification technology, which makes non-game web sites more interesting by making them game-like. Today, Bunchball is integrating gamification analytics into Adobe’s Digital Marketing Suite.
It can be pretty hard to get people to do what is in their best interest, and nowhere is this more apparent than when it comes to managing personal finances.