It’s not as sexy as landing Playboy as a customer. But Bunchball is moving further into enterprises with its gamification technology, which makes non-game web sites more interesting by making them game-like. Today, Bunchball is integrating gamification analytics into Adobe’s Digital Marketing Suite.
It can be pretty hard to get people to do what is in their best interest, and nowhere is this more apparent than when it comes to managing personal finances.
Striiv, the startup that is trying to make fitness fun,will begin selling its fitness gadget through TV shopping network HSN starting Oct. 22.
Achievers has raised $24.5 million for its business of motivating employees by inspiring them with rewards and social network.
Editor's Pick Most games can be time sinks, stealing time away from the things that you’re supposed to be doing. But Mindbloom is the kind of game you can feel good about playing. It is a simple game aimed at improving your quality of life by rewarding you for doing the things that are really important.
Blizzard Entertainment’s next highly-anticipated online game, Diablo 3, won’t come out until early next year, the company’s chief executive Mike Morhaime said Friday.
Basis Science hopes to get us all in better shape. It will do so with its $199 heart and health monitor that you can strap around your wrist. The company is revealing today the design of its B1 Basis Band that will launch later this year.
Fleetly is launching a new app today that analyzes your fitness goals and motivates you to reach them. The app is part of a larger trend of gamification, where developers use game-like tasks to get people to do things they wouldn’t ordinarily want to do, like exercise.
Editor's Pick The beta for Blizzard Entertainment’s next potential hit, Diablo 3, finally landed yesterday. We got a chance to blitz through the beta with each of the character classes and try out just about everything available, and it looks like Blizzard Entertainment has hit all the right buttons.
Initial invitations to join the beta testing program for Blizzard Entertainment’s Diablo 3 game are finally making the rounds to Battle.net account holders.
CrowdTwist has raised $6 million in venture funding for its platform that gamifies brand loyalty and rewards programs.
Bunchball launched its gamification service four years ago, before the name for adding game-like features to non-game applications became popular. Now the company is disclosing some interesting milestones, including the fact that its customers have awarded their 125 million users with 500 million badges and trophies.
Gamification company Badgeville has made a big splash in the past year by helping web sites better engage visitors through game-like features such as leaderboards and badges. Now it is taking a step further and adding behavioral analysis to help its clients better understand their users.
The gamification business, which helps web sites get more traction by making them more game-like, has sprouted startups like weeds in the past couple of years. Now it is seeing its first acquisition deal. BigDoor is announcing today that it is acquiring OneTrueFan, which handles gamification and web check-in rewards for a thousands of small and medium-size businesses. The terms of the deal were not disclosed. While it’s a small company with just five employees, the deal is symbolic as it signals the inevitable consolidation and maturing of the sector.
Striiv, a startup focused on making walking more fun, has raised $6 million in a first round of funding.
Bunchball is trying to “gamify” every web site in the world via tools that make sites more game-like. Its new Nitro for Salesforce.com uses game-like rewards to motivate salespeople, driving up adoption, engagement and performance among sales employees.
Lithium, a company that makes customer relationships more social, is announcing today that it has hired a veteran Adobe executive as its new chief executive.
Blizzard Entertainment chief executive Mike Morhaime said today the company is still not committing to a 2011 release date for Diablo 3, one of its most hotly anticipated titles.
World of Warcraft maker Blizzard Entertainment today unveiled an auction system for selling in-game items for real-world currency in its latest multiplayer game, Diablo 3.
What if you got to directly influence brands like AOL, General Electric and Pinkberry while earning prizes? Crowdtap, which provides marketing research through its network of volunteers, received $7 million in funding to get you there.
Turning ordinary web sites into something fun through “gamification” has been a popular idea. And that has helped The Gamify Network gather some steam itself.
Customer relationship management (CRM) software provider Assistly is shaking up its business model to become affordable for smaller and mid-sized businesses.
The emerging landscape of games is attracting a lot of money, thanks in part to excitement about Zynga’s upcoming initial public offering and some recent acquisitions such as Electronic Arts’ $750 million purchase of PopCap Games. Tim Chang, a partner at Norwest Venture Partners, has kept his finger on the pulse of the game market for years and spoke about the opportunities in games at the recent Casual Connect game conference in Seattle.
Gamification startup Badgeville has raised $12 million in a second round of funding to add game-like features to non-game applications.
Gigya has made its mark by making web sites more social. Now it’s going to gamify them too. The company is announcing today that it will offer a Game Mechanics software as a service so that companies can make their sites more social and game-like as they seek to engage users who are otherwise bored with static web sites.
Online gamers should on average generate $3 of value per hour, regardless of the game they are playing — and game designers should aim for that target, according to Bing Gordon, partner with venture capital firm Kleiner Perkins Caufield & Byers.
Lumosity has quietly amassed more than 14 million members for its brain-training games, which help you improve your core mental abilities. That in turn has enabled the company to raise $32.5 million in a third round of funding today.
Basis is making a health monitoring device that could make it more fun to get into good shape. That could be a tough sell to couch potatoes, but the company has announced it has a new chief executive to lead the charge: Jef Holove, who was previously CEO at wireless photo card maker Eye-Fi.
Gamification, or using game-like mechanics on non-game sites, is starting to bear some fruit. Bunchball has been working at gamifying web sites since 2005, and its latest efforts with Playboy show that it is able to keep users more engaged with the brand than they otherwise might be.
If there’s any evidence that gamification has hit its hype peak, this is it. Gartner says that by 2015, more than 50 percent of companies that manage innovation will gamify that process.
Gamification, the practice of adding game-like mechanics to non-game applications to improve engagement, is going through a hype cycle. And one of its leading experts, Amy Jo Kim, added to the push by outlining seven core gamification tricks today at the Web 2.0 Expo in San Francisco.
GreenGoose, which slaps accelerometers on everything to turn everyday activities into a game, impressed so many people at the Launch Conference in San Francisco today that it managed to raise $100,000 on-stage from angel investor Shervin Pishevar and early stage venture capitalist Jay Levy.
Here’s our roundup of the week’s top tech business news. First, the most popular stories published by VentureBeat in the last seven days:
Gamification, or using game mechanics in non-game applications, is the new black.
The Bravo TV channel is teaming up with start-up Bunchball to “gamify” its Top Chef All-Stars show so that fans will be more engaged and loyal.
Badgeville creates reward systems that make web sites more engaging for users. Since unveiling its business in October, the company has rounded up 25 well-known customers, who have a combined 2 billion monthly page views.
The gaming start-up Novel has a business strategy that it likes to think is, well, novel. The company is making Empire & State, an online strategy game with a focus on politics, business, and crime. And after it ships that game, it will pivot into business simulations for enterprises.
Company: Scvngr Location: Boston Founded: June 2008 Founder: Seth Priebatsch Funding: $4.8 million Employees: 50