EBay gamifies the auction, with a little help from UC Santa Cruz students

Pretty soon you might be buying that extra doily for your bathroom vanity just to level up your eBay character or jump to the next reputation level. EBay is working to gamify the auction process -- and doing so with the help of University of California, Santa Cruz students.

Kiip will fill its digital wallet with rewards for your everyday victories

Kiip released its own app today, charmingly called “Kiipsake,” which acts as a digital wallet where people can store all their Kiip rewards.

Kiip is a mobile network that delivers rewards for achievements that occur within games and apps. This …

Hoopla celebrates your sales wins, grabs new funding

Hoopla, a gamification startup for salespeople, has raised $2.8 million in its first round of funding.

The company grabs data from Salesforce to reward salespeople for meeting their goals and making sales. Leaderboards show the top salespeople in your organization, …

Bunchball launches 10 apps to quickly “gamify” websites and enterprises

Bunchball is announcing 10 new apps today that will "gamify" (make non-game apps and processes more game-like) websites and enterprises in a quick and painless fashion.

Gigya, the startup that adds social to brand name apps, gets $15.3M

Finding an identity all its own, Gigya, a six-year-old startup powering the social functionality behind brand name applications and reaching more than a billion people each month, has raised $15.3 million in its fifth round of funding.

Condé Nast owner …

Solve a puzzle, get a job: Quixey gamifies the hiring process

Quixey is an app discovery engine with a problem, and it’s not just the odd name.

Like many startups, Quixey’s key issue is finding talent — great talent. The Palo Alto-based company, founded in 2009, has to compete with the …

Identified is LinkedIn for the cool kids

While LinkedIn has become the gold standard of resume and career-building sites, the service is too boring and bland for today’s young professionals. So says the co-founder of Identified, a social career site aimed directly at the fresh college graduates …

If this app doesn’t put a genuine smile on your face, you have no heart

Souheil Medaghri grew up in an eastern neighborhood of Paris with his two friends, Arnaud Ferreri and Julien Dao [all pictured above]. They did typical kid stuff: play video games, listen to music, chase girls.

But as they grew up …

Badgeville raises $25M to break out from the pack in gamification

Buzzword or not, gamification, or the use of game-like rewards to engage customers and employees, is getting real. Badgeville, the creator of a popular gamification platform, has raised $25 million in a third round of funding.

The large amount of …

Badgeville’s Kris Duggan: Six frameworks can gamify employee and customer engagement (interview)

Brands have embraced “gamification,” or using game-like behavior in non-game applications, as a way to engage their audiences. That is why gamification vendor Badgeville has more than 165 customers and is announcing today that it has raised $25 million in …

SessionM makes any app into a pointless effort to gain points, gets $20M second round

Advertising and customer-engagement company SessionM has raised $20 million in second-round funding to help turn any mobile application into a user retention game.

SessionM provides tools for advertisers and app publishers to add a splash of gamification to any application. …

Gigya helps Boyd Gaming casino firm gamify its loyalty program (exclusive)

Casino companies know how to treat their high rollers right, but it’s about time they started giving rewards and achievements to their players as well. That’s why Boyd Gaming Corporation of Las Vegas is teaming up with Gigya, which will …

Funding daily: online video ads, retail catalogs for the iPad, and cloud networking

At VentureBeat, we come across a lot of funding news every day. In order to bring you the most information possible, we’re rounding up the quick-and-dirty details about the funding deals of the day and serving them up here in …