The gamification business, which helps web sites get more traction by making them more game-like, has sprouted startups like weeds in the past couple of years. Now it is seeing its first acquisition deal.
BigDoor is announcing today that it is acquiring OneTrueFan, which handles gamification and web check-in rewards for a thousands of small and medium-size businesses. The terms of the deal were not disclosed. While it’s a small company with just five employees, the deal is symbolic as it signals the inevitable consolidation and maturing of the sector.