Adap.tv launches, offering less intrusive video ads
Adap.tv, a San Mateo, Calif. company, launches today with less-intrusive ways of matching advertisements with online video.
Most video advertising dominates your screen: Ads blast you for a few seconds, either before or after a video plays, or even during — so-called pre-roll, post-roll and mid-roll ads, respectively.
Adap.tv’s technology is similar to that of Videoegg, of San Francisco. The ads show up discreetly within a video while it is playing. Adap.tv says it will differ… Continue Reading