Generation C

Reaching the continually connected: Marketing to Gen C

We’ve seen endless articles about how to market to Millennials. But how about the younger cohort right behind them, Gen C, the “connected generation”? This is the group (those born after 1998) that won’t be able to comprehend life before the Internet and won’t even remember life before the smartphone or tablet. Email will be for “old people,” and touch screens will be the norm.