DEMO: Poynt adds location-based advertising tool for local businesses

Multiplied Media is one of 70 companies chosen by VentureBeat to launch at the DEMO Fall 2010 event taking place this week. These companies do pay a fee to present, but our coverage of them remains objective.

Poynt, a location-based mobile search engine from Multiplied Media, today announced the launch of the Poynt Offer Engine, an advertising tool for local businesses to push promotions to potential customers nearby.

Poynt, available on the iPhone, Android phones, … Continue Reading

Placecast and Location Labs team up for location-based shopping alerts

Location-based ad and alert companies Placecast and Location Labs have teamed up to send shopping alerts to more than 180 million consumers across multiple cell phone networks.

The companies are creating ShopAlerts, which are location-triggered text messages sent from brands to consumers who opt into the service. The companies claim they can use the service to reach as many as 60 percent of U.S. consumers. The two companies are working on ShopAlert brand campaigns for … Continue Reading

Push-notification platform Xtify picks up $2.8M, ramps up development

Working in the mobile advertising business, New York City-based Xtify has been building its platform for brands and other app developers, allowing for geo-targeted notifications — most often, ads — that are pushed to consumers when they are within a predefined area, say a one-mile radius from a department store. The company has announced it has raised $2.8 million in a first round of institutional funding, which it is using to beef up its product … Continue Reading