Google launches mobile banner ads which know where you are

Google today announced on its Mobile Ads blog that it has launched location-aware display advertisements for mobile phones. Through Google’s “location extension” feature, advertisers can now include their location and phone numbers to appear in display ads on iPhone and Android mobile websites.

The feature, previously available only on search ads, will appear as banner text advertising and will pinpoint business locations on a small map as well as a “click-to-call” phone number. Consumers will … Continue Reading