Adoption of geolocation applications is still stagnant

Thirty percent of online adults in the U.S. are familiar with geolocation applications, but less than six percent of online adults use these apps, and only two percent use them once a week or more, according to new data from research company Forrester.

Forrester conducted an online survey with more than 37,000 respondents ages 18 to 88 in August 2011 and found that just two percent more of online adults have started using location-based applications … Continue Reading

Demo: Needium upgrades Twitter-monitoring service to help merchants find customers

The next time you post a tweet saying you’re hungry, you might be surprised to see a response in your @ reply stream, offering you a discount at the pizza joint down the block.

Needium, a “social media customer discovery platform,” could make that possible. The company announced an upgrade to its service today at Demo Fall 2011, a product showcase in Silicon Valley.

The company monitors and filters social media to look for tweets … Continue Reading

Flickr now lets you geofence your pics for improved privacy

Flickr is introducing a new security feature intended to keep creepers away from your most sensitive location information.

The photo sharing service is now letting account holders cordon off custom geographical areas, called geofences, and set specific privacy controls for those locations.

“For example, you might want to create a geofence around the your home or school that only allows Friends and Family to see the location of the photos you geotag in that area … Continue Reading

DoubleDutch hops into $1.2M for enterprise geolocation apps

DoubleDutch, a developer of geolocation applications which help companies connect with employees and customers, has announced that it has landed $1.2 million in seed funding.

Launched in March last year, the startup currently provides three solutions to enterprises — an app that helps conference attendees stay in touch at events, one which lets field workers exchange information on-the-go, and another that enables local brands to interact with their communities.

Enterprises can license these applications and … Continue Reading

Google Earth 6 adds integrated Street View, 3D trees

This morning, Google released version 6 of its desktop-based 3D mapping tool, Google Earth. The update adds integrated Street View, 3D trees, and an easier way to access historical imagery.

The features, while not likely to matter in the short term to Google’s ad-driven revenues, signal the Web search giant’s intent to stay on the cutting edge of mapping technology as it expands into the potentially lucrative market for local, geographically targeted search.

Most notably, … Continue Reading

Former Digg CEO Jay Adelson finds himself at SimpleGeo

SimpleGeo, a service for adding location-based features to applications, just announced that former Digg CEO Jay Adelson will be its new CEO and join its board of directors.

The company’s former CEO and co-founder Matt Galligan will now act as Chief Strategy Officer, so that he can focus on what he says are ”company strategy, evangelism, and new concepts around the integration of location services.”

In a post on SimpleGeo’s blog, Galligan goes on to … Continue Reading

Foursquare extends location-based check-ins to college campuses

In an effort to extend its reach to college students, burgeoning location check-in service Foursquare announced its “Foursquare for Universities” program today. The program looks to help students and staff connect with each other and explore their campus by offering its popular site-wide check-in, tips, and badges offering in a centralized, targeted way.

The startup has partnered with 20 universities for its launch, out of which it is launching pages for Harvard, Stanford, and Syracuse … Continue Reading

Nike iPhone app keeps track of where, how fast you run

There was a time when going out for a run meant putting on some sneakers and leaving for a jog around the park. But if you need any indication of how far we’ve come, take a look at Nike’s latest Nike+ GPS app for the iPhone, released today on Apple’s App Store.

Using the iPhone’s GPS and accelerometer, the app lets you track not only your pace, distance, and calories when you go out for … Continue Reading

Mark Zuckerberg: Facebook will soon know where you are

Mark Zuckerberg said Facebook’s offering in geo-location is being finalized and is on its way soon at a developer meetup in London.

“We are finishing designing our application soon and hope to offer it soon,” he said, according to attendees. (The Ustream recording of his talk is embedded below. It seems to skip the part about location, but several attendees including The Financial Times’ correspondent Tim Bradshaw retweeted Zuckerberg’s comments.)

The company has said that … Continue Reading

Facebook's proposed location policies hint that friends can tag you at places

Mark Zuckerberg said Facebook’s offering in geo-location is being finalized and is on its way soon at a developer meetup in London.

“We are finishing designing our application soon and hope to offer it soon,” he said, according to attendees. (The Ustream recording of his talk is embedded below. It seems to skip the part about location, but several attendees including The Financial Times’ correspondent Tim Bradshaw retweeted Zuckerberg’s comments.)

The company has said that … Continue Reading

DEMO: BrandFolium offers online marketplace for social networking ads

Mark Zuckerberg said Facebook’s offering in geo-location is being finalized and is on its way soon at a developer meetup in London.

“We are finishing designing our application soon and hope to offer it soon,” he said, according to attendees. (The Ustream recording of his talk is embedded below. It seems to skip the part about location, but several attendees including The Financial Times’ correspondent Tim Bradshaw retweeted Zuckerberg’s comments.)

The company has said that … Continue Reading

Rummble seeks a location truce as it aggregates check-ins

Mark Zuckerberg said Facebook’s offering in geo-location is being finalized and is on its way soon at a developer meetup in London.

“We are finishing designing our application soon and hope to offer it soon,” he said, according to attendees. (The Ustream recording of his talk is embedded below. It seems to skip the part about location, but several attendees including The Financial Times’ correspondent Tim Bradshaw retweeted Zuckerberg’s comments.)

The company has said that … Continue Reading

Facebook turns out to be a pretty good friend to Foursquare, Hitwise data shows

Mark Zuckerberg said Facebook’s offering in geo-location is being finalized and is on its way soon at a developer meetup in London.

“We are finishing designing our application soon and hope to offer it soon,” he said, according to attendees. (The Ustream recording of his talk is embedded below. It seems to skip the part about location, but several attendees including The Financial Times’ correspondent Tim Bradshaw retweeted Zuckerberg’s comments.)

The company has said that … Continue Reading

Twitter lets users geotag tweets directly from Twitter.com

Mark Zuckerberg said Facebook’s offering in geo-location is being finalized and is on its way soon at a developer meetup in London.

“We are finishing designing our application soon and hope to offer it soon,” he said, according to attendees. (The Ustream recording of his talk is embedded below. It seems to skip the part about location, but several attendees including The Financial Times’ correspondent Tim Bradshaw retweeted Zuckerberg’s comments.)

The company has said that … Continue Reading

Twitter turns on maps feature for its web site, but not for search

Mark Zuckerberg said Facebook’s offering in geo-location is being finalized and is on its way soon at a developer meetup in London.

“We are finishing designing our application soon and hope to offer it soon,” he said, according to attendees. (The Ustream recording of his talk is embedded below. It seems to skip the part about location, but several attendees including The Financial Times’ correspondent Tim Bradshaw retweeted Zuckerberg’s comments.)

The company has said that … Continue Reading

Andreessen Horowitz-backed Burbn bets location is more than a check-in

Mark Zuckerberg said Facebook’s offering in geo-location is being finalized and is on its way soon at a developer meetup in London.

“We are finishing designing our application soon and hope to offer it soon,” he said, according to attendees. (The Ustream recording of his talk is embedded below. It seems to skip the part about location, but several attendees including The Financial Times’ correspondent Tim Bradshaw retweeted Zuckerberg’s comments.)

The company has said that … Continue Reading

Facebook to launch one of its many geolocation projects next month

Mark Zuckerberg said Facebook’s offering in geo-location is being finalized and is on its way soon at a developer meetup in London.

“We are finishing designing our application soon and hope to offer it soon,” he said, according to attendees. (The Ustream recording of his talk is embedded below. It seems to skip the part about location, but several attendees including The Financial Times’ correspondent Tim Bradshaw retweeted Zuckerberg’s comments.)

The company has said that … Continue Reading