identity

4 consumer data management challenges impacting your business

Over the past 5-10 years, the rise of e-commerce, social networks, mobile, and connected devices has created a flood of identity data as consumers connect across channels — and established the need for businesses to develop an external identity access management (IAM) strategy to keep up with it all.

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3 ways the Internet of Things is shaping brand-consumer relationships

Businesses looking to stay relevant in the era of IoT will need to learn to manage and leverage the new dynamic in brand-consumer relationships will be key. Here are three ways these relationships are already changing, as well as how businesses are adapting to the IoT.

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Social Login 101 (Free eBook)

But to build a truly meaningful user experience that drives conversion and lifetime value, identity is key.

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The current state of cross-channel commerce (Infographic)

The traditional, straightforward shopping experience as we know it is quickly becoming extinct. To give you a clear picture of the current state of cross-channel commerce, we’ve compiled a list of key statistics.

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50 examples of awesome user experiences (free ebook)

Marketers have a tough act to juggle these days: To offer you some marketing inspiration, we’ve compiled 50 examples of the most personalized, innovative, and engaging user experiences that we’ve seen to date.

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10 mobile stats every marketer should know

To help businesses gain a firmer grasp on the mobile landscape, we’ll go over 10 mobile-related statistics that every marketer should be aware of, along with some key takeaways to consider as you fine tune your mobile strategy.

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10 quick tips to personalize the customer experience

Sometimes, taking the leap to investing in a strategy for true customer understanding can feel like diving head first into a deep, daunting hole. To help you navigate your way out of generic marketing messages, we’ve mapped out 10 simple tips to get you started on your journey to deep personalization.

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3 challenges facing marketers in 2014

While marketers continued to hone their social strategies and experiment with big data and omni-channel tactics in 2013, this coming year will pose its own hurdles.

Funding daily: Pay off your credit card debt

Apple isn’t hogging the entire news spotlight today. A few other companies snagged some cash to build their businesses. Check out who got funded today, proving you can still get noticed on the day Apple releases a ton of news.