How you can advertise smarter and cheaper on Google AdWords than PC Mall, Costco, and Overstock.com

February 11, 2013 5:45 AM John Koetsier
John Koetsier

You wasted a good chunk of that $50 billion on advertising that didn't convert, didn't show ROI, and wasn't intelligently conceived. Ideagility CEO Ron McDaniel wants to change that.

Google announces ‘biggest change to AdWords in 5 years:’ mobile is now baked in

February 6, 2013 7:38 PM John Koetsier
John Koetsier

"This is a huge simplification to how advertisers manage and track mobile advertising campaigns," Larry Kim, CEO of search marketing firm WordStream, told me today.

96 percent of Google’s revenue is advertising, who buys it? (infographic)

January 29, 2012 4:38 PM Meghan Kelly
Meghan Kelly

A whopping 96 percent of Google‘s $37.9 billion 2011 revenue came from advertising, but who is putting all that cash in Google’s wallet?

Google is best known for its web search product, which has completely overturned how we research and …

Google: +1 on search links, -1 on ad clicks

March 30, 2011 3:19 PM Peter Yared

Guest Post

Google finally unveiled its +1 social initiative today, which, similar to Facebook’s Like feature, lets users positively rate their favorite search results. Adding this kind of social feature to search is definitely a good move, but it could also hurt …