Apps want to be free, and we love ads (report)

In 2011, 80 percent of apps were free. Today, 90 percent of apps are free, with monetization provided via good old we-gather-an-audience-and-sell-its-attention strategy that has worked since the dawn of modern media.

5 secret arts of app store optimization

App store optimization is difficult, but it doesn’t have to be. Here are a few tips on how to get your app discovered.