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Google’s new ad strategy could delay a bunch of tech IPOs

There’s the experience of Rocket Fuel, an ad network that went public in September 2013 . Months later, it was the subject of class action lawsuits, alleging the stock fell after it failed to disclose that many of its ads were being clicked by fraudulent botnets.

Google chief Eric Schmidt.

Why Eric Schmidt doesn’t know how Google works

If Google’s management style is the reason for its success, then why have the majority of initiatives at Google either failed or been financially inefficient and unprofitable?

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What to Think, Ep. 30: How Google works

Jonathan Rosenberg, co-author of the new book How Google Works (along with Eric Schmidt), started at Google in 2002. He helped create some of the company’s most iconic products, including AdSense, Gmail, Android, and more.