Love your free players to unlock the full potential of free-to-play games

It’s already clear that free-to-play games are having a profound impact on the industry landscape. Their initial success is in large part driven by the frictionless reach being free enables. By removing the need to pay up front, a game can reach an audience that’s as much as 10 to 25 times larger. Anyone who owns a smart mobile device or a PC with an Internet connection is now a prospective player.

What Zynga taught the game industry: Consumers are in charge

Zynga’s IPO yesterday marks a major milestone for the games business. It marks something more important and profound than validation of Facebook’s ecosystem or proof that the free-to-play business model is here to stay. It’s far simpler — in games now, just as in music, video and books, consumers, not media companies, are in charge.