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Don't worry. Even Walmart is trying to figure out how to maximize mobile

SAN FRANCISCO — Walmart has been committing serious resources to e-commerce — just take a look at Walmart’s growing list of technology acquisitions — but the retailing behemoth still plenty of work to do. That’s especially true when it comes to marketing to customers and increasing sales through mobile apps.

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Contest: Win free tickets to GrowthBeat

We’re hosting the first inaugural GrowthBeat conference next week in San Francisco, focused entirely on the science and art of marketing via technology. Tickets are $900 — but we want to give you a chance to win free access.

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Drumroll: Announcing the 2014 GrowthBeat Innovation Showdown finalists

We received over 100 quality startup applicants to the GrowthBeat Innovation Showdown, one of the highlights of VentureBeat’s first annual event on the data, apps and science of successful marketing (next Tuesday and Wednesday, August 5th and 6th, in San Francisco).

Garibaldi Lake in Garibaldi Provincial Park

This summer, don't miss GrowthBeat & GROW Conference

This summer, two of the leading tech conferences are breaking through the clutter of data, growth, marketing and customer experience. Starting with GrowthBeat in San Francisco, followed by the GROW Conference, in Whistler.

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One Kings Lane makes data count, drives bigger sales with fewer emails

At GrowthBeat, One Kings Lane will show how it uses platforms like CommandIQ to build unified profiles from its customers’ multiple digital bread crumbs and then design A/B testing campaigns to send fewer emails with much better chances of driving purchases.

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Growing, optimizing, and winning with marketing tech: GrowthBeat

We’ve got global brands talking one-on-one with Joe Schmo on mobile messaging apps. Guilds and alliances for trading mobile users. Marketing automated via Twitter and Facebook. Big data marketing platforms that predict the future, and big marketing platforms, period, that include everything including social, mobile, and apps.