Say hello to decision science: marketing 2015-style.

You may think the old days of marketing are what you see pictured in episodes of Mad Men. But with a hard focus on brand marketing, inbound marketing and buying lists, even the last 10 years now look archaic against the science of predictive marketing.


Contest: Win free tickets to GrowthBeat

We’re hosting the first inaugural GrowthBeat conference next week in San Francisco, focused entirely on the science and art of marketing via technology. Tickets are $900 — but we want to give you a chance to win free access.