The stakes are high, and there will be blood. Control of the screen is a sophisticated play requiring good timing, deep pockets, the right content and the ability to deliver the best viewing experience. At stake is a whopping share of the $150+ billion-a-year broadcast TV industry.
Guest Post Here’s why…
Guest Post Isn’t it time we reclaimed social media’s true mission of building genuine connections?
Guest Post Here’s what you should take away from Austin’s tech startup scene.
Guest Post Don Draper’s weapon of choice, the 30-second spot, has yet to find its footing in this new age of advertising. Both brands and the technology industry need Don more than ever as they redistribute $200 billion of TV money from broadcast to web browsers, phones, tablets, and connected TVs.
Guest Post While tech companies are adept at building incredible devices and software, the truly innovative content that families love isn’t necessarily making it to apps. Here’s why.
Guest Post Here’s what happens when you combine the power of big data intelligence with your media strategy.
Guest Post Here’s how the Twitter IPO will affect Silicon Valley.
Guest Post Can Jeff Bezos transfer his Midas touch from Amazon to usher in a “Golden Era” for the newspaper industry? In a word: yes.
Guest Post Startups can gain from hiring interns, but it’s important to give them a quality experience — and compensate them for their work.
Guest Post Predictive analytics, customized news feeds based on location and previous history, weaving reader voices into the storytelling … all these things and more have been thrown onto the “what could be” pile for a reinvented Post. But the greatest innovation and investment the Bezos-led Post could make is in its people.
Guest Post We need more tools to fight back against our distractions.
Guest Post The almighty TV ad spot won’t be king forever. Here’s why ads should be changing to fit today’s diverse media world.
Guest Post Temporal metadata isn’t currently being leveraged by the video industry — but it should be.
Guest Post In Silicon Valley, the notion of “work-life balance” is a joke. We can do better.
Guest Post The ease of hardware prototyping combined with the power of crowdfunding is where the magic lies.
Guest Post For tech entrepreneurs based outside of Silicon Valley, startup schools have proved to be excellent resources for hiring employees who are prepared to start right out of the box.
Guest Post One of my ex-students recently gave me an update on his startup. When I asked, “What are you working on?” the first words out of his mouth was his fundraising progress. This is not good.
Guest Post The Bay area gets a bad rap when it comes to names. No, I’m not talking about your friends’ babies, Namaste and Venture. I’m talking about brand names — especially the names of startups.
Guest Post Remember 1999? I was incubating my own Web startup, with zero customers, no funding, and only a group of friends and former colleagues committed to my idea.
Guest Post One of the many challenges a business must face is the decision to buy a pre-packaged solution or to build a customized version that meets the business’s exact specifications. Here’s how to decide which is best for you.
Guest Post Don’t get me wrong, business cards are a valid way to exchange information, but networking events should be much more than speed dating for your business.
Guest Post While the JOBS Act has had problems with being implemented, the crowdfunding movement has still seen explosive growth.
Guest Post Hours after April Fool’s day, LiveMocha CEO Michael Schutzler announced that his company was being acquired by the behemoth he had battled for five years: Rosetta Stone. There are 5 reasons why you should be skeptical this acquisition will save Rosetta Stone, which has been running in the red for the last few years.
Guest Post Many hospital IT organizations across the globe are beginning to deploy bring-your-own-device strategies. But they must be prepared to face these five major issues head on.
Guest Post Getting two sides of a market together requires an initial (preferably face-to-face) spark, followed by a unique combination of hack and hustle.
Guest Post During the past few months, digital ad companies have been forced to take a hard look in the mirror.
Guest Post Many companies have begun to embrace the concept of BYOD. But there’s still a lot of work to be done.
The third and final wave of provisions of the America Invents Act (AIA) will become effective on March 16, 2013, completing the overhaul of United States patent law that began with enactment of the AIA on September 16, 2011. Do you know what’s changing?
Guest Post The tech industry is perpetuating a false narrative about what motivates technical innovators and what innovation can be. Fortunately, another class of developer is on the rise.
Guest Post Early-stage companies that have plenty of engineering talent but insufficient investment capital to keep going continue to find opportunities to monetize their talent pool and early efforts by selling to a cash-rich larger technology company. Here’s the top five ways those deals get killed before they begin.