Financial Times' Hannah Kuchler (left), Hootsuite's Jeanette Gibson and Get Satisfaction's Rahul Sachdev speak at VentureBeat's  GrowthBeat 2014

HootSuite, Get Satisfaction: Make brand fans, lots of them

A classic example of needing your fans to defend your brand: financial services firm J.P. Morgan unwisely decided to schedule — and soon cancelled — a Q&A session with a company executive about the lively topic, “how do you decide which houses to foreclose on?”

HootSuite helps you manage your brand on Twitter (hey, it works for the White House)

Twitter client HootSuite, which makes it easier for people and businesses to manage their brands on the microblogging network, opened up to public beta today. HootSuite seems well-tailored to companies that need to track conversations online and have multiple people manage a single Twitter account. It lets you add as many columns as you want for tracking search terms on Twitter and get detailed analytics on how many people have clicked on links you’ve shared.