iPad-driven car repair: Dozuki could make it commonplace

If you knew you could use an iPad-based manual to fix a Dewalt cordless drill, you might be more likely to buy that model than the Black & Decker model sitting next to it on the shelf.

That’s the bet behind Dozuki, a new service aimed at helping companies create their own easy-to-update digital service manuals.

“We basically reinvented the repair manual,” Dozuki cofounder Kyle Wiens told VentureBeat.

Dozuki, which launches its preview site today, … Continue Reading

DEMO: ShowUhow's video guides promise to reduce product returns

In 2007, $13.8 billion worth of products sold in the United States were returned. According to Accenture, 68 percent of these products were returned because they were not meeting customer expectations or were simply too confusing to use. ShowUhow, a startup presenting at DEMO, has developed a solution for the latter problem and has guaranteed to retailers and manufacturers that its service will decrease product returns and increase sales conversions.

ShowUhow is collaborating with retailers … Continue Reading