2015-marketing-automation

2015: the year marketing automation finally catches on

I am often amazed that a client and I are both living in the same year. No, they didn’t pull up to the meeting in a DeLorean — it’s the way they utilize their marketing technologies.

hubspot

Why Hubspot's IPO was more than just an IPO

When most companies have their IPOs, it’s a private celebration amongst founders, employees, investors, bankers and lawyers. But the debut of HUBS needs to be a more public celebration.

MA-report-cover

Top 10 Marketing Automation companies: The VB Index report

Marketo is the most user-friendly. LoopFuse is the most recommended by current users. Act-On is often most often chosen by non-tech SMBs. And while SAS put on a strong showing as both a very user-friendly and flexible enterprise system, Hubspot took away top honors as the best all-around marketing automation system.