You're not as good as the press thinks

(Editor’s note:  In the mid-1990s, serial entrepreneur Steve Blank was CEO of  Rocket Science Games, a video game developer that lived by the motto “Hollywood meets Silicon Valley” . After releasing three mediocre titles – including “Obsidian” and “The Space Bar” – that never sold well, the company closed its doors in 1997. Here, Blank recounts one of the many problems the company ignored along its path to failure.)