Google is planning to unveil its own ad tracking technology to replace today’s third-party cookies. The move would potentially give people more privacy while browsing the web … and, of course, make Google even more powerful in digital advertising.
VentureBeat announced its Mobile Advertising Index today, a listing of the top 10 companies helping marketers trying to reach mobile users. Here they are:
VentureBeat has asked around to find out which ad companies offer the most compelling mobile products today and beyond.
Spend two minutes on Facebook and you’ll see how targeted ads work — they pick up on the links you click on and search terms you use to serve you relevant ads. Search for breakup songs in Google? You’ll probably get an ad for ice cream on Facebook. Mobile ads aren’t as sophisticated, which is something a young startup called Drawbridge is hoping to change.
More than four months after Apple lost iAd boss Andy Miller, the company has finally appointed a replacement.
In yet another blow to Apple’s iAd mobile advertising platform, the group is losing iAd boss Andy Miller, All Things Digital reports.
Sprout, a San Francisco startup that first launched as a platform for building Flash applications, has been refocusing its technology on ad-creation. In case the shift wasn’t clear, Sprout signaled the new focus today by relaunching its flagship product under the name AdVine.
Move over, AdMob and Millennial. Apple CEO Steve Jobs presented a slide at this morning’s Worldwide Developer Conference in San Francisco that claims that 48% of spending on mobile advertising in the United States from July through December of 2010 will go to Apple’s iAd advertising system for its iPhone and iPad portable gadgets.
Apple will be giving some iPhone and iPad application developers some extra incentive to choose the company’s upcoming iAd network over competitors, according to a story in TechCrunch.
Mobile ad network AdMob, a San Mateo, Calif. startup that Google hopes to acquire as soon as the FTC approves the deal, has removed two major restrictions in hopes of broadening its customer base.