Apple CEO Tim Cook promotes iTunes head Eddy Cue to SVP

New Apple CEO Tim Cook has made his first major new appointment, promoting iTunes VP Eddy Cue to senior vice president of Internet Software and Services, reports 9to5Mac.

Cue will remain in charge of iTunes and iCloud, and he’ll be managing Apple’s iAds platform as well, taking the place of Andy Miller who left the company last month. He’ll be reporting directly to Cook and will serve on Apple’s executive management team.

It’s unclear what … Continue Reading

Take that, iAds: Greystripe has run 100+ iPad ad campaigns

Apple’s iAds advertising program finally came to the iPad early this month, but it seems a bit late to the party. Mobile ad network Greystripe just announced that it has served more than 100 iPad ad campaigns in the last nine months.

So how are those iPad ads actually doing? Greystripe says they’re outperforming the advertising it runs in iPhone and Android apps as well as on mobile websites. 20 percent of the users who … Continue Reading

Paid apps are on the rise in the maturing Android Market

The Android Market used to be a disaster for paid apps, at least compared to the heavy preponderance of paid apps on Apple’s App Store.

But Android is catching up as its marketplace matured in the past six months. That’s important for Google, maker of the Android operating system, because it means that its developers will be more successful selling apps. And having successful developers is critical for Google as it competes with Apple.

Paid … Continue Reading

How lucrative are iPhone ads? MobilityWare made $300K in June

There has been some debate about whether developers can make serious cash from the advertising in their iPhone applications. In fact, Steve Jobs suggested that Apple created its iAd program as a way to address the lack of lucrative, high-quality ad programs.

However, iPhone, iPod Touch, and iPad developer MobilityWare said it’s doing just fine with startup Greystripe‘s mobile ad network. Specifically, the company said that in June, it made $298,308 across its 17 applications, … Continue Reading

Week in review: The fallout over Facebook Places

Here’s our roundup of the week’s tech business news. First, the five most popular stories VentureBeat published in the last seven days:

Why getting 10 customers is all that matters — Angel investor and entrepreneur Jason Cohen has a simple message for entrepreneurs: If you can’t find ten people who say they’ll buy your product, your company is bullshit.

8 things I wish I knew before starting a business — In another Entrepreneur Corner column, … Continue Reading

Apple closes down Quattro advertising network

Updated with comment from other ad networks

Quattro Wireless, the ad network acquired by Apple earlier this year, announced today that it’s winding down its existence as an independent network to focus on Apple’s iAd program.

Apple chief executive Steve Jobs has said he doesn’t see advertising as a big moneymaker for Apple on its own, but rather as a way to support the iPhone and iPad:

We want to help our developers make some … Continue Reading

Are Apple's iAds stumbling?

Back when Apple announced its iAds platform for creating and placing high-quality ads in iPhone apps, we wondered whether smaller ad networks might get crushed. But early signs suggest that Apple hasn’t mastered this ad thing yet, according to a report today in the Wall Street Journal.

The article quotes a number of advertisers and developers, some of them anonymously, who mostly say that working with Apple has been a much slower process than expected. … Continue Reading