WildTangent offers way to monetize Android games

WildTangent announced today a new service with T-Mobile to monetize games based on the Android mobile operating system. The service will embed advertising in games and offer them for rental.

Massive fail for Microsoft with in-game ads?

Microsoft appears poised to shut its Massive in-game advertising division. If so, it would be a huge failure for Massive, which Microsoft had high hopes for when it acquired the company for $200 – $400 million in 2006.