The Dreamforce '14 exhibition floor in San Francisco on Oct. 13.

Salesforce’s Wave has hit the analytics market. Now the real fun starts

At Salesforce.com’s Dreamforce conference in San Francisco on Monday, Marc Benioff unveiled his company’s much anticipated Wave Analytics Cloud product. Marketed as “analytics for everyone” with a focus on mobility and slick visualizations inspired by video games, Wave aims to bring more analytics to decision makers more quickly.

Salesforce sign Seesmic com Flickr

Will Salesforce's Analytics Cloud shake up predictive?

If Dreamforce 2013 was all about marketing automation and capturing data across every touchpoint, it looks like the theme of Dreamforce 2014 will be all about turning data into insight and insight into action.