HP Blade servers gothopotam Flickr

Serious question: Who will win the ‘race to zero’ in the cloud?

As the public-cloud market enters its adolescence, the pervasive concept of a “race to zero” has created an impression that only the established leviathans can compete in the space. On their path to dominance the likes of Amazon Web Services (AWS), Google Compute Engine, and Microsoft Azure gobble up nascent software-as-a-service startups and lesser infrastructure-as-a-service and platform-as-a-service providers as they aggressively drive down costs and make it seem unattractive for customers to not be in the cloud. Google’s latest round of price cuts on an array of services and applications have reaffirmed this popularly held belief.

Werner Vogels, Amazon's chief technology officer, announces Lambda at the Amazon Web Services re:Invent conference in Las Vegas on Nov. 13.

Why Amazon’s new Lambda cloud service is a huge deal for devs — and the cloud market

At Amazon Web Services’ big annual user conference in Las Vegas this week, executives from the market-leading public cloud made all the moves that spectators were expecting: a few new products, a new generation of server chips for running applications, some customer wins, and greater support for Docker. But one announcement has elicited a rare mix of excitement, curiosity, and even outright confusion from analysts.

Rackspace Jordan Novet

How Rackspace lost its mojo

While the company can continue to grow based on its existing momentum, for Rackspace to regain its mojo, it needs to clearly define what it is in the marketplace.