Behavioral targeting firm Proclivity Systems lands $5.5 million in second round of funding
Proclivity Systems announced a second round of funding today, to the tune of $5.5 million. Proclivity provides back-end analytics in e-commerce sites to help retailers determine what an online shopper may be likely to buy. By mining the data trail someone leaves behind while browsing a shopping website, Proclivity claims it can help send offers and campaigns to consumers at the right time and right price point.
The round of funding was lead by Fung Capital… Continue Reading