EnterMedia, a Russian in-game advertising firm, raises first funding
EnterMedia, an in-game advertising firm based in Russia, has raised a round of over $1 million from Mangrove Capital Partners and ABRT Fund, according to coverage of a Moscow press conference posted on the Quintura blog.
The company has a proprietary technology it uses to place dynamic ads in flash-based games. Since the Russian market is fairly tiny, it seems likely the investment was made to help migrate the technology to other language markets.
The exact amount… Continue Reading