MarketTools, marketing company, raises $23M amid competition
MarketTools, a San Francisco company that provides businesses with Web tools to manage their marketing, has raised $23 million in a fifth round of capital to help it make acquisitions amid growing competition.
The decade-old company offers companies online tools to do things like conduct surveys, and then view results via the Web, as well as analyze findings. It offers research and reader panels.
Advanced Equities made the investment. MarketTools may raise another $2 million to… Continue Reading