Yodle lands $10M for local web advertising
Yodle, a company that helps small businesses buy online ads to market themselves locally, has raised $10 million in third-round funding to continue product development and expand sales nationally. An alternative to Yellow Pages, the New York-based company aims to turn click-throughs into direct-response phone calls and new customers for small, local businesses like salons and mechanics.
Yodle actually purchases the keyword-linked ads called up on search engines like Yahoo, Ask.com and Google (it’s an authorized… Continue Reading