AT&T buys pay-per-call company, Ingenio
updated
AT&T has agreed to acquire privately held Ingenio, a provider of so-called “pay-per-call” technology, for an undisclosed amount.
Ingenio lets businesses bill clients when they call for information, instruction or other educational purposes. It also gives businesses a way to advertise online, letting them provide their phone numbers within online ads.
When customers call the number in the ad, Ingenio tracks the frequency with which the numbers being called (it can do so, because it provides unique… Continue Reading